Domain Rating is a metric developed by Ahrefs to measure the overall strength and authority of a website’s backlink profile. It’s expressed on a scale of 0 to 100, with higher numbers indicating stronger backlink profiles.

In other words, DR reflects how powerful a website’s backlink network is compared to others in Ahrefs’ database. It’s not a direct ranking factor used by Google, but it strongly correlates with higher search rankings.

How Ahrefs Calculates Domain Rating

Ahrefs uses a few key factors to calculate DR:

Quantity of Backlinks – The total number of unique referring domains linking to your site.

Quality of Backlinks – Links from websites with high DR carry more weight than links from low-DR sites.

DoFollow Links – Only DoFollow links are considered when calculating DR.

Distribution – The rating also considers how your backlinks are distributed across the internet.

So, if multiple strong websites link to your domain, your DR will increase faster than if you only get links from small or low-quality sites.

Domain Rating vs. Domain Authority

Many people confuse Domain Rating (Ahrefs) with Domain Authority (Moz). While both measure domain strength, they’re calculated differently:

Domain Rating (DR): Developed by Ahrefs, it focuses on the quality and quantity of backlinks.

Domain Authority (DA) Developed by Moz, it also evaluates how likely a site is to rank but uses a different algorithm that includes more on-page factors.

Both are helpful, but DR is widely used for link-building strategies, while DA is more general for overall SEO analysis.

What Is a Good Domain Rating?

There’s no universal “good” DR because it depends on your industry and competitors. However, here’s a general guideline:

0–30: New or small websites, just starting to build authority.

31–50: Average websites with a growing backlink profile.

51–70: Strong domains with authority in their niche.

71–90: High-authority websites like established blogs or media sites.

91–100: Major global brands (e.g., YouTube, Amazon, Facebook).

If your website’s DR is between 40 and 60, you’re already in a solid position to compete in most industries.

Why Domain Rating Matters

Even though Google doesn’t use DR directly in its algorithm, it still matters because it’s a powerful reflection of your backlink health. High DR means:

Better trust signals for search engines.

Easier ranking for new content.

More organic traffic potential.

Greater visibility in your niche.

In short, DR acts as a reputation score for your website.

How to Increase Domain Rating in Ahrefs

Here’s how you can boost your Ahrefs Domain Rating effectively and safely:

1. Build High-Quality Backlinks

Focus on getting backlinks from relevant, high-DR websites. Guest posting, collaborations, and digital PR are great strategies.

2. Create Share-Worthy Content

Produce valuable, original, and data-driven content that others naturally want to link to.

3. Use the Ahrefs Backlink Checker

The Ahrefs Backlink Checker helps identify which websites link to you — and where your competitors are getting their links. Analyze their backlink profiles and replicate their best-performing links.

4. Fix Broken Links

Use Ahrefs to find broken backlinks on your site and reach out to webmasters to fix or replace them. This ensures you don’t lose valuable link juice.

5. Disavow Toxic Links

Bad links from spammy sites can hurt your profile. Regularly audit your backlinks and disavow harmful ones through Google Search Console.

6. Internal Linking

Don’t overlook internal linking — it distributes authority throughout your site and helps search engines crawl pages more efficiently.

Ahrefs Site Explorer – Provides full backlink analysis and DR score.

Ahrefs Backlink Checker – Free tool for checking top backlinks and DR.

Ahrefs Rank Tracker – Monitors ranking improvements related to backlink growth.

Using these tools regularly keeps you aware of your site’s authority progress.

Final Thoughts

Your Ahrefs Domain Rating isn’t just a number — it’s a reflection of your website’s credibility and influence across the internet. Building a higher DR takes time, consistency, and strategic backlinking.

So focus on earning quality links, producing great content, and using Ahrefs tools to monitor your progress. Over time, your website’s authority will naturally grow, opening the door to better rankings and more organic traffic.

FAQs

1. What’s the difference between DR and DA?

DR is Ahrefs’ metric focused on backlinks, while DA is Moz’s score measuring a broader range of SEO factors.

2. Does Domain Rating affect Google rankings?

Not directly, but it correlates with rankings because stronger backlink profiles lead to better SEO performance.

3. How often does Ahrefs update DR?

Ahrefs updates its database daily, so changes in your DR can appear within a few days after gaining or losing links.

4. Can DR decrease over time?

Yes, if you lose backlinks or if websites linking to you reduce their authority, your DR may drop.

5. How long does it take to improve DR?

Usually, it takes 1–3 months to notice a significant improvement after building high-quality backlinks.